.At the launch of Astrid Andersen's brand new line Stel, a presentation kept outside on a pier, The Road's 2002 song "Switch the Web page" was actually blasting out of the sound system. It was a star-aligned, emblematic second, because the London-trained designer is beginning a brand new phase in her fashion lifestyle, this moment focusing the job around herself.Andersen's much appreciated namesake menswear company was concentrated, colorful, and streetwise. Along with Stel, she clarified in a pre-show meeting, "I have to rest comfortably at the center of it perhaps much more this time given that now it's a women's wear company, and it is really even more about me and my individual referrals." Stel additionally shows Andersen's advancement as an individual. After stopping her pipe, the professional moved back home to Jutland in the North of Denmark as well as possessed pair of children. She is actually not the individual she was back then.Shifting gears in fashion is actually difficult to do. Brands seem to be to handle lives of their personal, and also it's simple to become pigeon-holed. Stel breaks with a number of manner's rules. The tag will reveal in-season, so what appears will be actually available for acquisition. Together, seasonality is lesser in the Stel equation than significance. Compilations will be identified by variety (01, 02, and also 03 were actually shown in Copenhagen), the principle being actually that you can come together parts throughout "seasons" both in your closet and also on the marketing flooring. Andersen sees no demand for a well thought-out garment to be abandoned even if the calendar web pages turn. "The direct translation of stel is body system," she pointed out, however it [recommends additional to] a foundational construct in a sort of industrial means it [likewise describes] a set of antiques-- when you discuss a tea service, you would certainly call it a stel. For me, that was actually pretty an exciting starting point in regards to the tip of making both antiques, but additionally something that's a brand-new foundation." Having designs position on scaffolding was fortuitous as it suggests many allegories. There's building, which connects to constructing a brand new brand name, as well as the concept of help relates to her idea that clothes should help you. Stel is actually, basically, a type of mobile offering, however not one with the angularity of something like Legos or piled Mu00e6rsk delivery compartments. Action, firm, and permission belong to Andersen's strategy. "When I speak about the brand, I possess this tagline: customizing that you can easily roller skate in, denim you may dance in, shirting you may take a trip in." Freedom, pleasure, movement.